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Lexinet continues to be a leader in the utilization of the web for the management and coordination of direct mail programs. Our technical staff utilizes the latest in Internet/Web tools and software applications, as well as state-of-the-art Network and Web Servers, to provide unparalleled flexibility to our clients.
The benefits of a web-based system include the integration of on-line ordering, order status, order history information and database selection/transfer/maintenance, along with many other possible functions for print-on-demand production applications.
Our services include the structuring of interactive web sites to facilitate the personalization of direct
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mail programs. These access-controlled sites allow mailing participants to log on and select or compose personalized components for their mailings. They can include graphic files like photos, add personalized text, make specific marketing offers, select dynamic database list options (including using their own) and order the precise quantities of mail pieces needed. All online!
The integration of these custom sites into the implementation and coordination of direct mail programs gives more access to the user in the field with less “hand-holding” by corporate management—while at the same time allowing for more quality control than ever before. Talk about a win-win.
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