Lexinet: Case Studies — Creating Solutions • Financial Services - Thrivent Financial P-urls Country Club Bank Thrivent Financial • Manufacturing - GAF Residential Norandex • Business-to-Business - Merrill Corporation GAF Commercial • Non-Profit - University of Central Missouri • Retail - Note Able Kids Outdoor Lighting Perspectives • Franchise Operations - Right Choice Pharmacy Plus Shakes Frozen Custard • Professional Services - Integrity Marketing Solutions Financial Services - Thrivent Financial for Lutherans™ Institution: Thrivent Financial for Lutherans is a Fortune 500 financial services organization helping nearly 2.9 million members achieve their financial goals. Thrivent Financial, a not-for-profit organization, and its members provide approximately $200 million annually for outreach programs and activities that support congregations, schools, charitable organizations and needy individuals.  Challenge: Thrivent wanted to generate leads for their field sales force and find out more information about their customers and prospects at the same time. They were looking for an option that was new and different and using cutting edge technology. The process also had to be fast and easy in execution and in delivering lead information to the field. Solution: Lexinet suggested mailings incorporating Personalized URLs (P-urls). P-urls allow the recipient to respond via a website that is personalized specifically for them. It uses their name in the site address - for example, a responder might type www.lexinetcorp.com\jan.lerner to access their P-url. Once they are logged in, they typically complete a short survey. This is an opportunity to find out some valuable information about the recipient and be able to market to them more successfully in the future. Most times an incentive is offered for completing the survey - such as a coffee gift card. Thrivent designed the mailing pieces and look of the web pages for the Personalized URLs and Lexinet did the rest. Lexinet: • • • • • Created personalized URLs for each recipient. Developed back end database programming for the P-url web pages and for storing and reporting responder information. Sent email to the Field Representative immediately after customer or prospect logged on to their personalized URL and completed the survey. Reported all information gathered on the survey to the Field Representative and to Corporate. Sent personalized thank you note to the responder with their gift card on behalf of the Field Representative. Results: The response rates were very high - about triple the response rates they had been receiving on other direct mailings. The program was so well received that they are continuing to incorporate P-urls in mailings they do. The Thrivent field sales force and Thrivent’s corporate marketing department are extremely satisfied with the success of the program. To learn how Lexinet can help your company with the production of a dynamic one-to-one marketing program, contact us at 620-767-7000 or  click here >>.