Lexinet: Case Studies — Creating Solutions • Financial Services - Thrivent Financial P-urls Country Club Bank Thrivent Financial • Manufacturing - GAF Residential Norandex • Business-to-Business - Merrill Corporation GAF Commercial • Non-Profit - University of Central Missouri • Retail - Note Able Kids Outdoor Lighting Perspectives • Franchise Operations - Right Choice Pharmacy Plus Shakes Frozen Custard • Professional Services - Integrity Marketing Solutions Financial Services – Thrivent Financial for Lutherans™ Company: Thrivent Financial for Lutherans is a Fortune 500 financial services organization helping nearly 2.9 million members achieve their financial goals. Thrivent Financial, a not-for-profit organization, and its members provide approximately $200 million annually for outreach programs and activities that support congregations, schools, charitable organizations and needy individuals. Challenge: The Thrivent field sales force needed access to an on-demand direct mail program offering flexibility, versatility and timeliness—while at the same time the company needed tight controls over any information being distributed to customers and potential customers. The new program had to enable Thrivent to: • • • Provide new programs to the field sales force in a timely fashion; Utilize database intelligence to order one-on-one marketing pieces for potential clients; Develop an online marketing database that the field sales force could use to maintain their market intelligence. Solution: Lexinet developed a dynamic, responsive online direct mail program that responds to the requirements of the field sales force and the company: • • • • • • Extensive list of customer messages, formats and postage classes available for the field sales selection; Database-driven personalization pieces—including graphics such as the sales rep photo, signature and title—incorporated into the direct mail documents; 3 to 5 day turnaround for direct mail requests and the ability to handle mailings set for future dates; A method to communicate with corporate on fulfillment orders required by the field sales force; Monthly billing and reporting procedures for corporate marketing; Infrastructure to house the corporate database for very targeted and segmented mailings, including online viewing, selection and updating of mailing records; Web-based ordering system to streamline program offerings. Results: The Thrivent field sales force and Thrivent’s corporate marketing department are extremely satisfied with the direct mail program because: • • • • • The easy-to-use system for ordering direct mail documents received a high-use return; The administration of the program is streamlined, so less time is required to make changes and communicate those changes to the field force; The system allows the Marketing Department to focus on creation of new materials and programs; The mailing pieces have high relevance; – resulting in higher ROI. The on-line system enables a very flexible direct mail program, allowing Thrivent to be highly responsive to the market. Changes or additions to messages, designs, and formats can be accomplished quickly and seamlessly. To learn how Lexinet can help your company with the production of a dynamic one-to-one marketing program, contact us at 620-767-7000 or click here >>.