Lexinet: Case Studies — Creating Solutions • Financial Services - Thrivent Financial P-urls Country Club Bank Thrivent Financial • Manufacturing - GAF Residential Norandex • Business-to-Business - Merrill Corporation GAF Commercial • Non-Profit - University of Central Missouri • Retail - Note Able Kids Outdoor Lighting Perspectives • Franchise Operations - Right Choice Pharmacy Plus Shakes Frozen Custard • Professional Services - Integrity Marketing Solutions Franchise Operations - Shakes Frozen Custard Company: Shakes Frozen Custard was founded in 1991 and started franchising in 1999. Currently in eight states and growing, the stores feature fresh, high quality frozen custard served as shakes, malts, sundaes, cows, concretes and take home cakes or quarts. Challenge: Like all low-average-dollar food service operations, the company and franchise owners struggle to attract new customers at a reasonable cost. Shakes franchise owners cannot afford to waste marketing dollars on general broadcast media or any other media channel that does not offer pinpoint geographic targeting. While marriage co-op mailings had limited success, they were looking to take advantage of other targeted tools. Solution: Shakes franchise owners teamed up with Marketing Salsa, direct mail marketing powered by Lexinet, to reach out to new homeowners in a defined target area. Using a proven format and offer, individual franchises send mailers to neighborhood newcomers featuring Dynamic Mapping to guide recipients right to the Shakes store from their new home! Result: To date, participants in the New Mover program average a 10% redemption rate on an offer of a free Shakes concrete, translating to an average cost of $10 per new customer. And once someone gets a taste of Shakes frozen custard, franchise owners know they’ll be back! To learn how Lexinet can help your company with the production of a dynamic one-to-one marketing program, contact us at 620-767-7000 or click here >>.