Lexinet: Case Studies — Creating Solutions • Financial Services - Thrivent Financial P-urls Country Club Bank Thrivent Financial • Manufacturing - GAF Residential Norandex • Business-to-Business - Merrill Corporation GAF Commercial • Non-Profit - University of Central Missouri • Retail - Note Able Kids Outdoor Lighting Perspectives • Franchise Operations - Right Choice Pharmacy Plus Shakes Frozen Custard • Professional Services - Integrity Marketing Solutions Franchise Operations – Right Choice Pharmacy Company: Right Choice Pharmacy is an automated, centralized drug delivery system that processes and fills prescription orders, which are then dispensed through a local member pharmacy or through a Right Choice franchised pharmacy. Challenge: Right Choice needed a vendor who could produce different key mailing pieces and other marketing collaterals to advertise and promote the Right Choice concept and services to consumers as well as to other medical professionals. Since their strategy was to franchise stores, Right Choice corporate developed branded materials and needed a vendor who could set up a system for those materials to be personalized and customized for various stores. • • • Marketing materials. Print-on-demand mailing and marketing pieces, grand opening mailings, in-store brochures, personalized membership information and ID cards are just a few of the pieces needed. Database management. Right Choice was looking for a vendor with extensive database programming experience to develop customized contact software that would track all contact with each prospective customer. Superior service: Right Choice Pharmacy needed a partner that could fulfill their many and varied requests on a very timely basis. Solution: Lexinet’s expertise in variable color printing, direct mail production and database management allowed Right Choice to use one vendor for all of their printing and mailing needs. • • Lexinet set up a team to work with Right Choice and their advertising agency to develop effective mailing pieces and marketing materials utilizing the full power of variable color printing. One of the important goals was to make the materials easy to customize and change to fit the need and the location of the individual stores, saving money and allowing for quick project turn-around. Lexinet also developed a completely custom contact management system to track prospect contacts and trigger on-demand printing pieces at certain pre-determined time intervals, based on when the prospect was added to the contact system. Results: Right Choice Pharmacy was able to quickly bring their materials to market with highly personalized and professional quality print-on-demand marketing documents. • • • Lexinet set up systems to handle on-demand printing requirements quickly and efficiently.>Lexinet set up systems to handle on-demand printing requirements quickly and efficiently. Lexinet’s support allowed Right Choice to spend their time on marketing and business development efforts, rather than administering direct mail programs or coordinating the production of marketing collateral materials The contact system has given Right Choice Pharmacy a superior internal communication tool, keeping everyone up-to-date on the latest developments, hot prospects and any “objections” that may be encountered from potential customers To learn how Lexinet can help your company with the production of a dynamic one-to-one marketing program, contact us at 620-767-7000 or click here >>.