Lexinet: Case Studies — Creating Solutions • Financial Services - Thrivent Financial P-urls Country Club Bank Thrivent Financial • Manufacturing - GAF Residential Norandex • Business-to-Business - Merrill Corporation GAF Commercial • Non-Profit - University of Central Missouri • Retail - Note Able Kids Outdoor Lighting Perspectives • Franchise Operations - Right Choice Pharmacy Plus Shakes Frozen Custard • Professional Services - Integrity Marketing Solutions Retail – Outdoor Lighting Persepectives Company: Outdoor Lighting Perspectives is a unique outdoor lighting specialist company. As the world’s oldest and largest outdoor lighting franchise company, they have installed outdoor lighting at more than 65,000 homes and businesses since their inception in 1995. Outdoor Lighting Perspectives delivers stunning illuminations for homes, gardens, pools, patios, decks, driveways, walkways, entry monuments and much more. Challenge: A local franchise of Outdoor Lighting Perspectives sent out a “canned” template mailer provided by franchisee headquarters and got disappointing results. The franchise owner needed a more effective mailer to generate more response and sales. Solution: The franchise owner opted to work with Lexinet to develop targeted mailers featuring dramatic “Before” and “After” photos of projects near the recipient’s neighborhood. The localization of images and the ability to mail within a defined radius of Outdoor Lighting Perspective’s projects both serves as an effective testimonial and offers potential buyers the opportunity to actually SEE the firm’s nearby work for themselves. Results: Not only are the targeted mailers successfully generating business, the local franchise of Outdoor Lighting Perspectives has to be careful how many mailings they do because their salespeople can only handle so many inquiries. The franchise owner believes the headquarters mailings would never have sustained the business and is very pleased that the Lexinet mailers resonate with prospects because they reflect local housing and landscaping. To learn how Lexinet can help your company with the production of a dynamic one-to-one marketing program, contact us at 620-767-7000 or click here >>.