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Challenge: Note Able Kids was a new company seeking a vendor to handle a fundraising program
that involved publishing child-created artwork as note cards. If the test proved successful, it would
lead to a nationwide campaign. Key requirements:
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Customized cards. The vendor had to be open to handling specific requests from schools and to developing a program to meet all requirements.
Marketing materials. In order for the schools to successfully sell the cards for raising funds, they needed sample cards and a persuasive program to deliver to the student body.
Quality. The vendor needed to supply high-quality, full-color cards in a very cost-effective way, so the schools could raise much-needed funds and parents would be satisfied with the final product.
Tracking. Since orders had to be handled in bulk, it was imperative that the cards be organized for distribution by school and by classroom so the right cards would be delivered into the right hands. |
Solution: Lexinet, which is actively involved in the community, was able to provide Note Able Kids
with a solution that supports schools nationwide.
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Lexinet’s expertise in production printing enabled them to recommend the paper and cards best suited to run on their high-quality Xerox digital full-color devices. This ability to produce professional full-color cards was essential to the fundraising effort.
Lexinet is able to scan and label each child’s artwork to ensure that the right image is printed and maintained for future orders.
Extensive fulfillment experience allows Lexinet to organize the cards by classroom and to provide a summary list of orders by classroom, per school. |
Results: Lexinet, which routinely delivers over-the-top customer service, was able to ensure the success of the Note Able Kids concept. School participants were highly satisfied with the program, and the idea markets itself when prospects see professional-quality cards incorporating children’s artwork.
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Participating schools averaged over 30% return on their fundraising efforts.
Digital full-color production presses allowed for the high-quality printing at the right price, making it possible for schools to raise funds, honor the children’s creativity and build a loyal customer base.
Each child’s artwork was identified with a particular classroom, so the packaging and distribution was error-free. |
To learn how Lexinet can help your company with the production of a dynamic one-to-one marketing program, contact us at 620-767-7000 or click here >>.
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