Lexinet: Case Studies — Creating Solutions • Financial Services - Thrivent Financial P-urls Country Club Bank Thrivent Financial • Manufacturing - GAF Residential Norandex • Business-to-Business - Merrill Corporation GAF Commercial • Non-Profit - University of Central Missouri • Retail - Note Able Kids Outdoor Lighting Perspectives • Franchise Operations - Right Choice Pharmacy Plus Shakes Frozen Custard • Professional Services - Integrity Marketing Solutions Manufacturing - Norandex Building Materials Distribution Company: Since opening their doors in 1946, Norandex has been a leading supplier and distributor of quality exterior siding, exterior accents, windows and doors. They continually strive to provide the innovative edge that offers homeowners energy efficiency, durability, exceptional weather resistance and superior performance with absolutely beautiful, curb-appealing results. They also realize the benefit of offering their dealers leading edge marketing programs and tools to help them succeed.   Challenge: Norandex developed a direct mail marketing program for their dealers back in 1998. The program used pre-printed shells and paper order forms that were either faxed or mailed in to Lexinet. The program worked at the time, but with new technology available, it needed to be updated. Their challenges included: • • • • • Time-consuming manual entry of lists and ordering of pieces Limited personalization on mailing pieces Limited design choices Wasted inventory of pre-printed shells Slow order process since order had to be faxed or mailed Solution: Lexinet developed an online direct mail lead generation program for Norandex dealers called, Norandex Mailbox Marketing. This site is an online tool for creating, proofing and ordering marketing pieces that are printed on-demand using Lexinet’s iGen printers. The program currently offers both oversized postcards and doorhangers. Benefits of the program include: • • • • • • • • • • Flexible design options - including copy choices, graphic choices and coupon options Editing capabilities for variable information such as the coupon offer, dealer logos, graphics, etc. On-screen viewing of the printed piece and the data entered Target neighborhoods for lead generation Cost efficient because all orders are grouped and printed in one run using on-demand printing technology Fast turnaround Online mail list selection by geographic range - using zip code, city, neighborhood and street View mailing list online before order is placed Mail list retention in the system for future use, updating and editing Options include postage class, UV coating, mailing dates, follow-up reports, etc. Real-time pricing information so the dealer can adjust quantities, etc. as data is entered Results: Norandex now has an updated and flexible lead generation program. The new program offers a fast, easy and inexpensive way to create and distribute professional looking customized direct mail pieces. • • • • • Dealers find the site is very easy to understand and use. It is a good solution for any size company.  Orders are now printed and mailed in three days. On-screen viewing of the printed piece and the data entered Dealers can now easily choose from multiple designs and product lines and customize their pieces to reflect different offers/areas/times.  Print-on-demand eliminates the waste of pre-printed shells. To learn how Lexinet can help your company with the production of a dynamic one-to-one marketing program, contact us at 620-767-7000 or click here >>.