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Challenge: Merrill Corporation needed an effective and efficient online production system
which would deliver:
• A wide range of direct mail documents;
• 24 to 48 hour production turn-around;
• Acceptable pricing and versatility;
• Customer service information via the web;
• Feedback reporting system for customer billing & order status;
• Online access from different companies. |
Solution: Lexinet created a versatile, automated system to meet production turnaround requirements
and an online order entry system for the direct mail documents. The systems include:
• Variable document parameters for each corporate customer;
• High levels of customization for on-screen customer designs including placement of photos, text and graphics;
• Online up-loading of customer mailing records or customer specifications of parameters for mailing lists;
• Acceptance of low quantity orders;
• Online reporting process for order status and history;
• Automatic status reporting for customer billing file updates, problem reports and verification of receipt of orders;
• System to handle print orders on the day of the receipt of order. |
Results: Merrill Corporation now has a reliable and controlled system for the daily production of
superior-quality direct mail documents. The benefits of the new system include:
• Highly automated and personal document creation;
• Increased customer participation;
• Faster and more efficient handling of the mailing list;
• A sophisticated, customized, full-color direct mail piece that breaks through competitive clutter;
• A high level of customer service both online and in-person;
• Web customer service that controls customer service costs. |
To learn how Lexinet can help your company with the production of a dynamic one-to-one marketing program, contact us at 620-767-7000 or click here >>.
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