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Direct mail represents an enormous opportunity for savvy businesses. A U.S. Postal Service study found that 39 percent of households have ordered products and services based on information from direct mail, and 50 percent have ordered based on information from a catalog.
The key to success in direct mail is to know—and know how to reach—your market. Lexinet can help your company build your “marketing intelligence” with personalized pieces that:
- Reach the right audiences with the right messages
- Reflect your company’s strategic marketing requirements
- Motivate your field force (brokers, franchisees, direct sellers, reps)
- Return valuable marketing information to your company
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