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Marketing Partner in Developing Relevant Direct Mail Programs
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Lexinet: Lisa Boyer President |
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| Lisa is a Council Grove native. After fifteen years in the Kansas City area, she returned to Council Grove to start Lexinet. She graduated in 1976 from Emporia State University with a B.S. in Business with an emphasis in accounting and economics. Ms. Boyer received her MBA from the University of Kansas in 1979. Through her long time association with the city leaders of Council Grove, she was instrumental in coordinating investors and city tax abatements. |
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After a brief stint working in an accounting firm (one year), Lisa began managing portions of the catalog company, Lincoln House. Her taste for direct marketing was further enhanced when she moved to the Austin Group, a provider of personalized marketing communication tools for the real estate industry. Lisa’s responsibilities there included the development and marketing of direct mail programs. In 1991, after creating a business plan for starting a new company, she pooled her talents with those of a business partner and they began making investor contacts and discussing tax incentives with Council Grove city executives; the net result being a firm that has exceeded expectations and is poised for continued success.
Today, as the president of Lexinet, Lisa guides the company’s operations and future direction. She is dedicated to keeping Lexinet at the forefront of the industry, always striving to utilize the newest technology to help make Lexinet customers successful. Equally important is riding the wave of change to keep Lexinet fresh, innovative and successful.
In addition to her responsibilities at Lexinet, Lisa is a member of Kansas City Direct Marketing Association, and the national Direct Marketing Association. She also serves as a trustee of the Board of Directors for Flint Hills United Way.
Lisa has a daughter, Lindsey. She enjoys running, biking and golfing. |
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