Lexinet: Case Studies — Creating Solutions • Financial Services - Thrivent Financial P-urls Country Club Bank Thrivent Financial • Manufacturing - GAF Residential Norandex • Business-to-Business - Merrill Corporation GAF Commercial • Non-Profit - University of Central Missouri • Retail - Note Able Kids Outdoor Lighting Perspectives • Franchise Operations - Right Choice Pharmacy Plus Shakes Frozen Custard • Professional Services - Integrity Marketing Solutions Professional Services - Integrity Marketing Solutions Company: Integrity Marketing Solutions (IMS) helps raise the profile of law firms specializing in Estate Planning with a variety of advertising and marketing strategies and tactics. One effective tool they offer attorneys is a monthly newsletter that promotes consistent messaging and brand awareness. It’s a turnkey process, with IMS handling content, design, production and distribution of the newsletters, while allowing each law firm to personalize its issue with a photo and a small block of customized copy. Challenge: The old model of printing and using a different paper plate for each firm was cumbersome to the point it stifled growth of the newsletter tool. Law firm liaisons had to call in, fax or email any changes they wanted for the customized area or for edits to their mailing lists. In the end, the poor print quality of the paper plate wasn’t conveying the impression of a unique newsletter coming directly from an attorney’s office. The readers knew it was a “canned” newsletter. Solution: Lexinet made the whole process more personal, starting with a user-friendly web site with 24/7 access by IMS clients. By utilizing four-color digital imaging, users can truly make every newsletter issue their own with a template that allows for: • • • • Custom mastheads Color palette options A wide choice of archived photos A variety of relevant article options Users can further distinguish their newsletters by downloading their own articles. And the entire process is more streamlined with a new account management system that allows users to bypass IMS personnel and make their own edits. Result: Both IMS and their law firm clients are much happier with the flexibility and look of the revised newsletters. • • • • • The law firms have greater pride and higher ownership of their personalized  newsletters. Print quality is consistently sharp with no variable black “smudging” where there is custom content. Excess waste of overage is eliminated as the iGEN digital press produces to exact amounts. Law firms can better match themselves to their audience (e.g., an Asian attorney in San Francisco can replace given photos with more ethnically matching images). IMS employees have more time to handle more important tasks and the company can add more users without incremental work. With the new model in place, IMS can approach larger, more sophisticated law firms with newsletter options aimed at more narrowly segmented disciplines of estate planning (e.g., Basic, Advanced & Elder Law) and segmentation between law partners – each attorney can have their own photo, bio and contact information on their own newsletter. To learn how Lexinet can help your company with the production of a dynamic one-to-one marketing program, contact us at 620-767-7000 or click here >>.